Bakti Coffee — Brand IdentityBakti Coffee — Brand Identity — Brand Identity · 2024
Clara Ratu Raharja
Graphic Designer
I'm Clara — a graphic designer crafting brand identities, editorial layouts, and visual stories for purpose-driven brands.
Management graduate from Atma Jaya Catholic University Jakarta who pivoted into design — I bring both the strategic structure of business thinking and the playful instinct of a designer. Currently freelancing for early-stage F&B + lifestyle brands and open to junior in-house design roles.
Selected Works
Experience
Freelance — Independent Designer
Solo freelance design practice serving 8+ early-stage F&B and lifestyle brands. Scope covers brand identity systems, packaging, editorial layout, social content templates. Repeat-client retention rate: 75%.
Niche Studio — Jakarta
3-month internship at Niche Studio (Jakarta brand consultancy). Contributed to 4 client projects across F&B + retail. Owned production deck for 2 client pitches, supported senior designer on brand identity exploration.
Atma Jaya Marketing Communication Office
Part-time role at Atma Jaya MarComm. Designed 60+ social posts, 12 event posters, and digital newsletter templates. Owned the visual rollout for 2 major campus events (Open House + Career Fair).
Education
Bachelor of Management (S.Mn.) — Business Management
GPA 3.71/4.00 (Magna Cum Laude). Concentration: Marketing Management. Final thesis on brand identity perception for SME F&B brands. Active in BEM FE + Atma Jaya Creative Arts community.
Senior High School — Social Sciences (IPS)
IPS track. Editor in chief of school yearbook (2019-2020). Active in Tarakanita Visual Arts Club.
Additional Experience
Atma Jaya Creative Arts Community (AJCAC)
Led visual design team of 8 student designers for AJCAC. Owned visual identity for 6 community events + monthly student exhibitions. Mentored 4 new members in Adobe + Figma workflow.
Ruang Imaji Magazine
Co-founded Ruang Imaji student magazine. Direct visual editorial direction across 3 quarterly issues (64 pages each). Coordinate 5 contributing designers + 4 illustrators per issue.
BEM Faculty of Economics & Business Atma Jaya
Volunteer at BEM FEB Atma Jaya. Designed visual campaigns for 8 internal events + faculty announcements. Owned Instagram content calendar for 6 months.
Skills
- Brand Identity Design: Logo systems, brand guidelines, brand voice expression.
- Editorial Design: Magazine layout, book design, newsletter templates.
- Packaging Design: Consumer goods packaging, label systems, product mockups.
- Typography: Type pairing, custom display type, hierarchy.
- Illustration: Vector illustration, custom iconography, editorial spot illustrations.
- Social Media Content: Instagram carousel design, story templates, content calendars.
- Visual Storytelling: Narrative-driven design, mood-board curation, art direction.
- Marketing Collateral: Posters, flyers, banners, pitch decks.
- UI Design (Junior): Web + mobile UI exploration, design tokens, basic prototyping.
- Photo Direction: Photo briefing, image curation, photoshoot coordination.
- Print Production: Pre-press, color profiles (CMYK), bleed + crop marks, paper stock selection.
- Motion Design (Basic): Instagram reels graphics, simple After Effects animation.
- Color Theory: Brand palette systems, accessibility (WCAG contrast), seasonal palette planning.
- Layout & Composition: Grid systems, visual hierarchy, asymmetric balance.
- Mood Boarding: Visual research, reference compilation, design exploration.
- Client Communication: Brief intake, design rationale presentation, revision management.
- Project Management: Timeline planning, deliverable tracking, freelance workflow.
- Marketing Strategy (from Management background): Brand positioning, target audience analysis, market research.
Tools
Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsAdobe LightroomFigmaFramerProcreateAffinity DesignerCanva ProWebflowNotionGoogle WorkspaceMicrosoft OfficeTrelloSlackLoomPinterest
Awards
Magna Cum Laude — Bachelor of Management
View CertificateWinner — National Student Design Competition (Pinasthika)
View CertificateBest Brand Identity — Tarakanita Design Challenge
View CertificateDean's List — Semester 4, 5, 6, 7
View CertificateOutstanding Student Activist Scholarship
View Certificate
Certifications
Adobe Certified Professional — Visual Design
View CertificateAdobe Certified Professional — Graphic Design & Illustration
View CertificateBrand Identity Design Specialization
View CertificateGraphic Design Specialization
View CertificateTypography Fundamentals
View CertificateEditorial Design Master Course
View CertificatePackaging Design Fundamentals
View CertificateColor Theory for Designers
View CertificateFigma Essentials — UI Design
View CertificateWebflow University — Web Design Foundations
View CertificateVisual Hierarchy & Composition
View CertificateAdobe After Effects for Designers
View CertificateBrand Strategy Foundations
View CertificateAdobe Illustrator Advanced
View CertificateIndonesian Brand Identity Workshop
View CertificateTOEFL ITP — Score 593
View Certificate
Testimonials
"Clara is unusually rigorous for someone shifting fields — her marketing thesis bridged consumer perception research with design execution in a way few of her peers attempted. The kind of thinker who'd thrive at the strategy + design intersection."
View Letter"Clara joined as an intern but was carrying senior-level project responsibility within 3 weeks. Strong taste, faster iteration cycle than most fresh grads, and a calm professional presence in client calls. We've already booked her for a follow-on freelance brief."
View Letter"Clara delivered our brand identity faster than our 4-person previous agency. The output landed first try — packaging system is now running across all 4 SKUs without revision. Would hire again for any future product lines."
View Letter
Contact
Always open to new collaborations, freelance briefs, or just a chat about design. Pick whichever channel works for you.